To be found online, a business needs to have an effective SEO strategy. This is especially important for B2B companies because they are looking towards building relationships with potential clients by targeting other businesses in niche markets where there’s high demand but low supply. The best way that one could reach out would involve writing articles or blog posts targeted at these specific target audiences which offer insight on how you can help them solve their problems through product offerings.
In this article we’ll cover:
– B2B SEO benefits
– B2B SEO ranking factors
– B2B content marketing tips
-Finding the best B2B SEO agency
What is B2B SEO?
B2B SEO is the process of optimizing articles and blogposts targeting other businesses. There are certain differentiators when doing B2B SEO (from B2C) because you’re targeting a more savvy audience, such as executives, key stakeholders etc.
When you are writing for other businesses, it’s important to remember that your potential customers have different needs than consumers. They might need help understanding how your product or service can benefit their business, so it’s important to take that into account when writing your content.
Why SEO is important for B2B?
Even though you might be an authority in your industry, Google has no way of recognizing that. Without the right SEO strategy for your website, it can be quite difficult to rank your articles, especially when the space is already crowded. Here at Outrank.Website, we pride ourselves in being a top B2B SEO company catering to multiple industries. Unlike other agencies in the past who have made you feel like a number, we want to make sure that your experience with us is one of a kind. Whether you’re in services, retail, finance or technology, we’ll make sure that your online presence is ideal.
What are the benefits of B2B SEO?
Some of the key benefits of B2B SEO include:
– Increased reach: When you target other businesses with your content, you open yourself up to a whole new audience that you might not have been able to reach before.
– Increased leads: Browsing and researching solutions is a key part of the buying process for businesses. When you target them with content that is relevant to their needs, you increase your chances of getting leads from them.
– Greater brand awareness: Being seen as an authority in your industry can help you build your brand and improve your overall SEO.
– Increased sales: In the end, that’s what it all comes down to – more leads equals more sales for your business.
How to optimize articles and blogposts for B2B?
When you’re writing an article or a blog post, it’s important to remember that your audience may be more advanced than consumers. While there are some similarities between the two (such as using the right keywords), strategy is slightly different when it comes to B2B content.
Here are some B2B optimization tips:
Optimize your content funnel by highlighting your target keywords throughout the body of the article – Use the same keywords you would for B2C content but make sure they’re more specific to your industry (think about how many times someone has searched for “shoes” compared with something like “salesforce”). You want to be on Google’s first page, so make sure you’re specific enough to rank for the keywords that are going to give you that exposure. On the other hand, utilizing high volume keywords might result in a huge time sink, since there’s a higher difficulty level and you might be going against some already established websites. Instead, focus your efforts on long-tail keywords while you build your brand authority.
Focus on your value proposition – You need B2B customers to know what makes your company different from everyone else. Make sure they can see how using your services will benefit them and their business.
Make it about them – B2B customers are looking for a solution to their problem. Make sure you’re writing your content from their point of view.
Include industry related news and trends – Your B2B audience wants to see that they’re engaging with an authority in the industry, not just another piece of copy/paste content. Make sure you’re including current industry news and trends in your B2B posts to show that you know what’s happening.
Include a prominent call to action – B2B customers are looking for a solution, so make sure they can find it by using CTAs.
Build high quality links from industry related websites – Building links is still an important part of SEO, and you can get a head start by reaching out to websites in your industry. You can also aim to get featured in news publications, which is sure to provide increased brand exposure as well a strong link back to your website.
Make sure your website is mobile friendly – A high percentage of B2B customers are researching solutions on their smartphones. In fact, Google estimates that 50% of B2B search queries are made on smartphones, and that number is expected to rise up to 70%. If your website isn’t mobile friendly, you’re going to be losing leads left and right.
Make sure to follow these tips for getting started with B2B SEO, so you can start seeing results right away. If you’re interested in learning more about SEO, make sure to take a look at our in-depth article covering 5 Key SEO Tips To Increase Search Visibility.
In order to reach potential customers, it’s important to diversify your content types. This means that you should be blogging, guest posting, creating infographics and videos, and more. By doing this, you’ll be able to capture the attention of a wider audience. At Outrank.Website we specialize in creating high-quality content that ranks well in search engines. Not only that, we also provide a full-circle service – from building your initial site to helping you grow and optimize it over time.
Contact us today for more information about how our team of highly acclaimed SEO authors can help you outrank the competition!
How to find the best B2B SEO agency?
When you’re looking for a B2B SEO company, it’s important to make sure that they have experience in your industry. You don’t want an agency that is going to try and apply the same strategy to your business as they would to a consumer-based company. Look for an agency that understands your needs and can tailor their services accordingly.
How to make sure that you’re choosing the right B2B SEO agency
Look at their portfolio – This is a great way to see what they’ve done for other clients in your industry. You can also get an idea of the quality of work that you’ll be receiving by looking through this content, so make sure there are plenty of examples with relevant keywords and high rankings!
Make sure they offer a wide range of services – A good B2B SEO company should be able to provide you with a full-service offering that includes keyword research, on page optimization, link building, and much more.
Check out their reviews – One of the best ways to get an idea of what it’s like working with an SEO agency is by reading client reviews. If you can’t find any, there’s no harm in asking the agency directly for a few recommendations from their previous clients
Check out case studies – We’ve been helping B2B companies rank higher and increase visibility since 2011! Our team of highly experienced SEO professionals know exactly what it takes to help B2B businesses grow online – so make sure to take a look at our past work!
There are many SEO companies out there who try and upsell B2B businesses into paying for unnecessary services. Luckily, it’s easy enough to tell which ones you can trust by looking at their reviews, portfolio and pricing.
Make sure to do your research – Before you agree to work with an agency make sure that they have a solid reputation in B2B marketing. If they don’t offer any testimonials on the website, ask them for some references from other B2B companies before making a final decision.
Don’t let them pressure you into hiring their company immediately – A good B2B SEO agency will know that B2B marketing can be a long process and not try to rush you into hiring them. If they’re pressuring you, it might be time for another SEO company!
At Outrank.Website we have a team of handpicked authors that will thoroughly research your industry and strategically craft the perfect piece of content for your business. We’re not just looking to get you a few backlinks, we want the right content that will rank and increase your overall online presence.
Reach out today for a free consultation and find out how we can help take your B2B company from good to great!
We specialize in:
– BPO SEO
– B2B search engine optimization services
– B2B marketing consultancy
– B2B content writing services
-B2B linkbuilding services
Questions? Just ask! We’re happy to answer any of your questions and help you get started.