Indexing is the process of bringing a website to the attention of a search engine such as Google. Having indexing issues can be a major hurdle, because search engines will not be able to serve the new pages as search results to your target audience.
Lately there has been a major uptick in complaints on communities and message boards that are related to SEO, where many website owners are noticing a delay in indexing of new posts – and sometimes new posts and pages don’t get indexed at all, even after several months.
What is indexing in SEO?
The term indexing refers to the process of loading web pages, images, videos, and other types of content onto a search engine’s database so they are readily available for public searching. In short, indexing is the process that affects the visibility of a website.
The process of indexing is automatic or semiautomatic in many cases. However, Google and Bing are known for manually indexing some materials that are submitted to them via their web forms (or through their respective dashboards).
Indexing information is uploaded by crawlers that scan the internet to find new pages and content. The crawler then takes these pieces of information and enters them into Google’s index where they’re ready for public viewing.
When it comes to SEO, indexing is one of the most important things that you should do.
It is an important part of search engine optimization because it means that when you publish new blog posts, they will show up in SERPs for your target keywords, thus improving your chances of acquiring new customers.
How to improve indexing on your site?
One of the most important factors for SEO is to have proper indexing on your website. It is important to read up on the latest trends in indexing methods, to stay up-to-date with new changes.
Most search engines allow you to submit an XML sitemap. This helps them understand how your site is structured and what pages are available for users. You can also use meta tags, which are invisible bits of code that tell search engines about your content’s formatting, keywords, and structure.
In order to make sure that your site is indexed and not penalized for duplicate content, you should:
– Add a custom meta description to each page of your site
– Create a sitemap that includes images and any important pages on your site
– Update the robots.txt file on your server
– Use the canonical tag on your unique pages
Obviously these are only general tips that are designed to simplify the work of crawlers that are looking to classify and serve your content through search engine results. However, even if you have done everything right, it’s still possible to have issues with indexing new pages.
Different indexing methods
Private indexing platforms exist that allow you to submit your work to Google directly. This is because they use Google’s API to crawl your content and make it search engine-friendly. These platforms also offer you an enormous amount of control over how your content is indexed. However, many of these platforms have been abused by having lower quality links indexed, so Google might take notice if you’re using them for your own posts.
On the other hand, submitting manually to Google is not very difficult either – all you need is a Gmail account and get started with submitting your last post or writing samples to their Webmaster Tools account.
Third-party websites that help you submit your content also exist, so it is possible for SEOs or marketers to reach out for this service when in need.
Our private indexing solution
In the past, indexing was a time-consuming process. You either needed to submit each link manually, or utilize a paid third-party platform to submit your links to Google. Nowadays, the process of indexing has changed dramatically. We don’t need to do everything from scratch anymore, but we can use a platform that simplifies the whole process.
This section will go over how you too can utilize our private indexing solution for your own website(s). You will learn how easy it is to index new pages or make sure that previous posts that were stubbornly refused to be indexed, will start showing up on Google in no time!
- Pinterest Is the Third Biggest Social Network in the U.S.
- Pinterest has over 450 million monthly active users
- 240 billion Pins have been saved by users
Not only is Pinterest one of the biggest social networks online, but as it turns out, it’s great for SEO. And best of all, it’s completely free!
Pinterest marketing can be a bit of a challenge while you get used to the platform’s UI, but it’s relatively simple to get started. All you need to do to submit your website & any posts that aren’t getting indexed is:
- Sign up for a free account
Make sure to personalize your profile, adding a profile picture and creating a dedicated board. This will help you look like an established profile rather than just a spammer.
- Convert your account to a business profile
Switching to business enables you to have access to more tracking analytics and custom features that are intended only for business users.
- Pin your links
Add your links as Pins through your profile. It’s a good idea to also add your indexed posts, as you will increase the number of linking websites when submitting to Pinterest.
Note: As a business user, you have the opportunity to add pins in bulk. Navigate to “Settings > Bulk create pins” where you have the opportunity to upload a .csv file that contains up to 200 pins in one go!
- Promote your pins
Engage with the community by following and repinning other people’s content. The higher your community participation rate is, the more chances of getting noticed by users and search engines alike!
Most of the time, it can take a few days for a new link to be indexed after you submit to Pinterest. If you have a high number of followers that also engage with your pins, it can immensely help you shorten the amount of time it takes to have your links indexed (sometimes less than 24 hours from our internal data).
Interested in learning more about using third-party platforms to improve your SEO? Read our reddit SEO guide.
EDIT: 24 hours later and the post is already indexed.